An Institution integrates people, place and process within the stipulated environment for the purpose of improvement in quality and standard of living of the society. Facilities Management ensures safety and comfortability in working environment of the people across Dubai. A good workplace makes people ensures feeling well, energised, productive in their respective work. The concept of facilities management is differing from organisation to organisation. Facilities management mainly focuses on supply side market as the outsourcing service.
Dubai’s current facility management is large and complex. Dubai’s economy has undergone a significant change in the last 20 years. Dubai has one of the leading facility managements in the entire world. The facility management in Dubai is expected to grow 30% in future i.e. around 35,000 million dollars by the year 2030. Dubai has a bright future in the field of facility management. The expansion of road, metro, railways, airways and increasing tourism lead to positive impact in the rise and demand in the field of facility management. UAE government (DUDM) is also planning to diversify its investment on different infrastructure projects handled by different public and private companies including construction of shopping malls and maintenance of old building.
Some of the key players of facility management companies in Dubai areMAB Facilities Management LLC, Serco Middle East, Power Group, Etisalat Facilities Management, Al Najma Al Fareeda International Group LLC, Space MEP, Trans Guard Group LLC and Cofely Besix facility management. These companies offer wide range of services to all the regions of Dubai. Such services are not available in any part of the world. Some of their services are solar operations and maintenance portfolio, transition and handover management, housekeeping and pest control, international building maintenance, super travels, eco car wash, quality management, information management and property management, business continuity planning and Consultancy services. These services are unique and native to the UAE.
The following points helps to figure out the present condition of facility management.
Segment Marketing
Dubai is the market leader in terms of volume of providing facility management services in the world. The segmentation of Dubai facility management is purely based on customer centric and regional wise. The Dubai facility management is considered as highly segmented market. However, this marketing segmentation differs from region to region. Dubai facility management is more matured compared to other developing countries. The range of services and facilities offering in Dubai is more superior and sophisticated.
Some research study has revealed that in future, Dubai facility management has to face severe challenges in terms of competition due to more players in the market. Many companies set the targets, benchmarks and assessing the risk of their role of survival in the market. Adopting the local techniques of pricing will be the challenge for all the facility management companies in the UAE. Moreover, marketing intelligence report says that understanding the Dubai’s objectives, values and strategy of facility management in terms of rendering service to the customer brings sustainability in the business.
Integrating facility management and labour training.
Nowadays all the companies are moving to Integrating facility management. It is the only solution for all the companies engaged in facility management. Current pandemic creates a difficult situation for attracting the qualified, skilled employees from different parts of the world and to retain the existing service provider is another challenging task. Usually most of the labours in the UAE are from East Asia especially, from India, Pakistan etc. So, companies need to follow all the local and international HSE requirement and laws by continuously managing the risk associated with training, hiring and placing. It should strengthen the required skills of the employees at all levels that adjust the current pandemic situation.
Training for new practices that includes the protection of workers is a challenging task. Many are adopted with required skills and knowledge for best practices and experiences. Teams of the different sections in company always require extra precaution and safety measures like wearing masks and often washing their hands. The importance of equality of services are increasingly seeking to outsource the employees in the organization. Certain degree of training is required for a better quality maintenance at the working place.
Growth
Almost all companies in facility management are working and rendering services through online due to the COVID-19 pandemic. Companies are estimating a dramatic rise in specialised cleaning and maintenance solutions especially for the regions booming data centre business, hotel and tourism. Keeping quality and management standards in the mind, unnecessary cost cutting leads to better growth opportunities in the future facility management.
Trend analysis
In this current pandemic situation estimating and forecasting company’s revenue, cost and market size will be difficult. Cost saving is the key aspect for the service provider. This growing awareness impacts the dimension of the facility management in the current scenario.
Technology
The present COVID-19 pandemic is not good for the companies, property owners and Government especially if they enter into long term agreement with facilities management services. In order to maximize their capacity of rendering facilities and services during this pandemic, one can survive with continuous innovation and invention with the help of technology, strategical planning and updating continuously. The present marketing strategy should meet the requirement of all the needs of an individual, firm, company and stake holders.
The cooperation between the key players in the facility management field is essential to tackle the current pandemic. “During pandemic times, there is a certain increase in the demand for soft facility management services and clients have requested additional human resources for the top-quality cleaning service” said by CEO one of the top official company in the country.
Altogether, in order to overcome the current unstable situation, one should follow the expert’s ideas and fight for the growth and smooth function of the facility management.
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